Kickstarter is a crowdfunding platform and the mission of Kickstarter is to help creative people – artists, musicians, filmmakers, designers and the like – fund their own creative projects.
The idea of crowdfunding is to fund an upstart business with many small donations from many different sources.
However in the case of Kickstarter you most often buy an actual product to support the upstart. In this way you are able to start the business with a production volume that can sustain the business through the most the most difficult time. The upstart itself.
But Kickstarter is not just financing. The Kickstarter campaign is also a strong marketing tool that can help businesses to make a name for themselves and get a loyal customer base for future products.
Kickstarter is unique in supporting creative projects. Where most investment capital goes more traditional businesses Kickstater is dedicated to projects with a much stronger cultural and artistic profile. Many projects that would never have seen the light of day owe their excistence to Kickstarter.