What kind of company should we be?
One that produces and let others sell. Or one that buy from suppliers and focus on marketing and sale.
By far most design companies use the second model.
But with a good understanding of manufacturing, vertically integrating production inhouse offers several advantages.
Shorter time to market, higher margins, less money tied up in stock, production to order, delivery safety and more.
Therefore we will begin with prodution inhouse and outsource some of our marketing.