Contact
info@broendesign.dk
(+45) 40 93 38 49
PRODUCT CYCLE LIFE
..and the long lived demand curve
Overstating it you can say that media want news but wont expose products that cant be found in shops.
And shops will only take in products after two years when they are in high demand.
But then the media want new products to write about.
And to be granted attention by media you often have to be on good terms with the journalist.
Product cycle life is not about demand.
Its about satifying all of those who are in the business of product news.
Media, shops, trade fairs and many others.
PRODUCT CYCLE LIFE
CONTROLING OUR DESITNY
Broen is a new brand and we can chose early on how we want to approach our customers.
If we enter the wheel of the product cycle to satisfy the expectations of shops, media, trade fairs and many others we depend on others for our success.
To create a sustainably long term business where products live long we could consider to break away from this way of doing business.
And instead do our own marketing and sale diretly to customers. Just like companies like Bolia and BoConcept operate.
It’s a strategic choice we would have to make. And its a dialogue we look foreward to have with potential partners.
5 CHANNELS OF SALE
Chosing to use a direct sales model dosn’t exclude using the other sales channelse in the market.
Below I shortly present the 5 most relevant of these so called gatekeepers.
In Denmark we estimate 40 % of the population buy design from 250 physical shops and their related webshop. A worlds highest probably.
But 75% of stores are dominated by 10 – 15 large brands.
And in many of these stores consumers are conservative still buying Le Klint only considering to buy Bestlite 15 years after it was the new thing.
Abroard its 1 – 10 % of population buying high end design. All high income consumers.
PHYSICAL SHOPS