Our marketing strategy stand on three legs working in conjunction.
Our store on Tagensvej
Traditional PR with personal contact
A digital marketing campaign
As a new brand a physical store is essential to give our brand credibility. Especially as we sell high end products online.
With traditional PR our brand is praised by communicators legitimizing our products after seeing the store.
Eventually digital marketing round up the customers to execute the sale.
THREE FOLD STRATEGY
The store will be the heart of the brand and will be decorated with graphics and selected furniture.
Customers, the press and influencers get the feeling of a brand that challenges the notion of scandinavian design.
With 30.000 people passing by every day on a busy street our store is well situated. And with a reasonable rent and favorabel terms the first year we have time to build the brand.
As part of marketing we use the store to produce localy made lamps. Like a jewelry designer making products in her store.
But the store fulfil many purposes. With 87 m2 and overlapping front and back area we can do the following in one location.
To do traditional PR we hire an intern the first month getting løntilskud the following 6 month.
She will have four areas of responsability that all depend of personal contact.
Influencers and bloggers
Working with the press, influencers and bloggers the goal is short term results getting exposure.
With interior designers and architecsts the purpose is brand introduction with a goal of long term but larger contracts.
Together with a digital marketing agency we have develloped a comprehensive digital marketing campaign based on the following structure.
Marketing via SoMe channels
Google ads and SEO
All sale going on onlien via webshop, re-marketing- and outreach ads on Google, Facebook, Instagram og Pinterest
A Facebook catalog will be integrated on Facebook and Instagram via the shop, and will function as mini-webshops.