The relationship of the product to the near surroundings matters to the shape of the product.
Put very simple. Due to gravity most products stand on a flat surface, and the function of the product is at the top.
To make a harmoious product the buttom of the product should be a continuation of the surface.
And there should be a natural relationship between the buttom of the product and the function at the top.
This seem very banal.
But it is a distinct feature of Broen Design that I explored in detail working with the Diffus lamps and the Squiggle lamps.